Friday, April 10, 2009
Phoenix Business Journal - by Patrick O'Grady
Wireless security company Apriva is expanding its global presence, looking at new markets for its wireless point-of-sale software.
The Scottsdale-based private company, which has been experiencing growth in the wireless POS market, announced last week it is ready to offer its software to emerging markets outside the U.S.
While wireless transactions make up 12 percent to 15 percent of the U.S. market, the company sees it making up about 30 percent of some foreign markets, such as China and India, said Paul Coppinger, one of Apriva’s co-founders.
“We’re relevant in the U.S. But outside the U.S., where the technology is based on cellular, we’re even more relevant,” said Coppinger, who will lead Apriva’s new division focusing on international wireless growth.
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