TEMPE, Ariz., May 21 /PRNewswire-FirstCall/ -- Limelight Networks, Inc. (Nasdaq: LLNW) today announced the acquisition of Kiptronic, Inc., a privately-held provider of dynamic solutions for device-optimized content delivery and monetization.
"A sweeping change in consumer behavior is driving a migration of media consumption from the PC to a wider variety of Internet-connected and mobile devices. Today, the distribution and monetization of content on these devices is complex and difficult to implement in a scalable fashion. The combination of Limelight Networks' distributed computing and delivery platform with Kiptronic's device-targeting and dynamic ad insertion technologies will allow us to provide the world's largest media and entertainment companies a streamlined and scalable solution to this problem," said Jeff Lunsford, chairman and chief executive officer, Limelight Networks, Inc. "We look forward to working with the talented Kiptronic team to bring to market additional innovative solutions for mobile and connected devices that will benefit our customers and our ecosystem partners."
Kiptronic's services enable content publishers to deliver content and dynamic advertisements tailored to the mobile or connected device without making changes to their existing publishing, hosting, trafficking, or reporting platforms. Kiptronic's web-based tools help advertisers dynamically detect and serve dynamic video ads to connected devices with the same ease and functionality as when they are served to web browsers. Kiptronic's open-platform approach includes integration with DoubleClick(R) DART for Publishers and Microsoft(R) Atlas AdManager, part of the Atlas Publisher Suite. Kiptronic works with publishers such as NPR, FOX, The Guardian, Conde Nast, The Economist, and Minnesota Public Radio, and was recently selected to provide dynamic mobile video ad solutions for NBC.com.
As part of Limelight Networks, the Kiptronic team will continue to remain focused on building mobility and monetization solutions.
"Today is an exciting day for Kiptronic customers, partners, and employees. Mobile and connected devices are the next phase of growth for the Internet, and by joining together with Limelight Networks, the Kiptronic solution gains the scale and resources necessary to help the world's largest media companies capitalize on this emerging opportunity," said Bill Loewenthal, president and chief executive officer, Kiptronic, Inc.
Terms of the transaction, which was completed with a combination of Limelight Networks common stock and cash, were not disclosed.
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